During this course from Parsons x Teen Vogue I had an assignment to do some research in retail marketing. I did some reading on visual marketing and retail display so I decided that I was ready to go to some stores and walked around observing the shop displays.
In one of my favorite stores (ZARA), I came upon this display of a pretty monochromatic collection with a solid black color that I really like it because its aesthetic is perfect.
I thought that the display shows the essence of the brand, which creates high fashion trends at much cheaper prices.
I really liked the winter vibe with leather jackets, a wide variety of boots and included outfits for a night out to.
This display is very elegant and similar to big and reconized firms in the industry.
This dream bag is everything you ever wanted, it’s super functional, cute, has a minimalist design with stripes, denim and leather imitation.
Its great design has a maximum capacity which you can occupy to put all your essential things. It is also made of lightweight materials which helps your back, only loads the necessary weight. You’re going to love it.
Social networks are a very important factor nowadays, it helps us reach a greater number of audience and that way we can keep our brand relevant.
Be aware and locate where our largest audience is, at what time our social network has more traffic, everything is essential to make the most of our resources.
I tracked my twitter account. I have realized how many people visit my page, which posts are reblog and like the most often.
For last month I gained ten new folowers. My twitter was visited over 50 times. My posts were rebloged 11 times and liked over 8 times. I also checked that my audience come from México and South America and North America
Here is link to my twitter: https://twitter.com/elizabethcossm
I tried two jeans in a departmental store called Liverpool’ here in Mexico, these jeans were of the same brand (called that’s it) and also of the same size number ‘25 ’.
The first jean was light blue and had details on the knees with military pattern, the cut was up at the waist and the length was quite accurate reaching the ankles. I felt that this pair of jeans I am definitely more tight in the stomach part because it reached up to my waist, so it was not entirely comfortable.
The second jean was dark blue, in the back had detail a phrase that said life imitates art, the cut did not reach to the hips but was not too high above the waist and the length reached below the ankles. I felt that this pair of jeans was much better, more comfortable and flexible for me.
In this project I learned about brands, sizes and standards. I definitely think that the type of model and the standards that a brand has is an important factor when it comes to creating the product.
Rope and Padlock Belt #1
Rope and Padlock Belt #2
For this assignment from Parsons x Teen Vogue, we had to find out what it would cost for a product we created a sample for in one of our previous courses. I learned that it would be more profitable to make the bracelet I had designed by shopping the products online because materials bought in online are generally cheaper and I can find variety of options. Was economical and efficient.
The bracelet was a very easy and quick product to make and also only need three products to create it.
